Which of the following is a VALS™ segment?
A) Innovators
B) Up & Comers
C) Realists
D) Individualists
E) New Traditionalists

Question

Quizplus · Accepted Answer

VALS™ is a marketing segmentation tool that divides consumers into eight distinct segments based on their values, attitudes, and behaviors. Innovators is one of these segments, defined as successful, sophisticated, and take-charge individuals who are receptive to new ideas and technologies. The other options listed are not VALS™ segments.

Which of the Following Is a VALS™ Segment