A marketer positioning a product to appeal to members of the "Experiencers" category should emphasize all EXCEPT which of the following benefits?
A) fashion
B) entertainment
C) outdoor recreation
D) economical
E) social

Question

Quizplus · Accepted Answer

The "Experiencers" category are individuals who are spontaneous and seek excitement through physical activities, social events, and new experiences. They are not typically concerned with being economical, so this benefit would not be emphasized when positioning a product to appeal to this group. Instead, marketers should focus on highlighting the other four benefits: fashion, entertainment, outdoor recreation, and social aspects.

A Marketer Positioning a Product to Appeal to Members of the "Experiencers