Meaningful and profitable marcom targeting efforts typically require that audience members share a combination of _____.
A) attitudes, opinions, and purchase behavior
B) demographic, lifestyle, and possibly geographic characteristics
C) marketing, message, and media preferences
D) product, place, and price expectations
E) shopping behaviors, discretionary income, and household type

Question

Quizplus · Accepted Answer

Meaningful and profitable marcom targeting efforts require identifying a target audience with a combination of demographic, lifestyle, and possibly geographic characteristics. This helps to understand who the potential customers are and how to effectively reach them. Attitudes, opinions, and purchase behavior, marketing message, and media preferences, product, place, and price expectations, and shopping behaviors, discretionary income, and household type are all important factors in marketing, but they are typically not sufficient on their own for targeting efforts.

Meaningful and Profitable Marcom Targeting Efforts Typically Require That Audience