The best media for reaching the Healthy Hermits would be _____.
A) television
B) radio
C) outdoor advertising
D) telemarketing
E) direct mail

Question

Quizplus · Accepted Answer

Since the Healthy Hermits are likely to be a niche market, direct mail would be the most effective way to reach them. This allows for targeted messaging and the ability to include detailed information about health-related products or services. Television and radio advertising may be too broad and not specific enough to reach this specific audience, while outdoor advertising and telemarketing may not be as effective in capturing the attention of a more introverted or reclusive demographic.

The Best Media for Reaching the Healthy Hermits Would Be