In practical terms,exposing consumers to a brand's message is a function of _____.
A) establishing a sufficient marcom budget
B) selecting appropriate media and vehicles in which to present a brand message
C) having a creative message
D) a and b only
E) a, b, and c

Question

Quizplus · Accepted Answer

Exposing consumers to a brand's message is a function of establishing a sufficient marcom budget and selecting appropriate media and vehicles in which to present a brand message. Having a creative message is important, but it is not the only factor that influences the exposure of a brand's message to consumers. Therefore, the best choice is D, which includes both budgeting and media selection as key elements of exposing consumers to a brand's message.

In Practical Terms,exposing Consumers to a Brand's Message Is a Function