A positioning statement that reflects a brand's competitive advantage and motivates consumers to action _____.
A) promotes competitors
B) is a winner
C) is a loser
D) is "swimming up the river"
E) is ineffective

Question

Quizplus · Accepted Answer

A positioning statement should highlight a brand's unique selling proposition and create a sense of urgency or desire within consumers. A statement that reflects a brand's competitive advantage and motivates consumers to action is therefore an effective one, and option B describes this. Options A, C, D, and E are all either incorrect or do not relate to the effectiveness of a positioning statement.

A Positioning Statement That Reflects a Brand's Competitive Advantage and Motivates