When positioning their brands,marketing communicators draw meaning _____ and transfer that meaning to their brands.
A) from the dictionary
B) objectively
C) subjectively
D) from consumers
E) from the culturally constituted world

Question

Quizplus · Accepted Answer

Marketing communicators draw meaning from the culturally constituted world, which includes cultural symbols, values, and norms, and transfer that meaning to their brands to create a connection with consumers.

When Positioning Their Brands,marketing Communicators Draw Meaning _____ and Transfer