A good positioning statement should satisfy which of the following?
A) reflect a brand's competitive advantage
B) motivate consumers to action
C) based on product-related attributes
D) a and b only
E) a, b, and c

Question

Quizplus · Accepted Answer

A good positioning statement should reflect a brand's competitive advantage and motivate consumers to action. It does not necessarily have to be based solely on product-related attributes, so option C is not correct. Therefore, option D is the best choice.

A Good Positioning Statement Should Satisfy Which of the Following