
When a proposed positioning for a brand represents a competitive advantage for a trivial product feature or benefit,but does not represent something that would give consumers compelling reasons to select the brand positioned as such,this would be considered a _____ option.
A) loser
B) winner
C) swimming-up-the-river
D) promote-competitors
E) match-competitors
Correct Answer:
Verified
Q129: A positioning statement that neither reflects a
Q130: The central idea that encapsulates a brand's
Q131: Product design,color,and size are all examples of
Q132: A good positioning statement should satisfy which
Q135: When a proposed positioning for a brand
Q136: A positioning statement that motivates consumers to
Q137: Fundamental to the concept and practice of
Q137: A positioning statement that reflects a brand's
Q139: Name and briefly describe the four sets
Q140: A brand's _ represents the key feature,benefit,or
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