A positioning statement that reflects a brand's competitive advantage but does not motivate consumers to action _____.
A) is a winner
B) is a loser
C) promotes competitors
D) is "swimming up the river"
E) is adequate

Question

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The Answer of A positioning statement that reflects a brand's competitive advantage but does not motivate consumers to action _____.
A) is a winner
B) is a loser
C) promotes competitors
D) is "swimming up the river"
E) is adequate

A Positioning Statement That Reflects a Brand's Competitive Advantage but Does