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A Positioning Statement That Motivates Consumers to Action but Does

Question 136

Multiple Choice
A positioning statement that motivates consumers to action but does not reflect a competitive advantage for the brand _____.
A) is a winner
B) promotes competitors
C) is a loser
D) is "swimming up the river"
E) is effective

A positioning statement that motivates consumers to action but does not reflect a competitive advantage for the brand _____.


A) is a winner
B) promotes competitors
C) is a loser
D) is "swimming up the river"
E) is effective

Correct Answer:

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