A positioning statement that neither reflects a brand's advantage nor motivates consumers to action _____.
A) is a winner
B) is a loser
C) promotes competitors
D) is "swimming up the river"
E) is "swimming up the river without a paddle"

Question

Quizplus · Accepted Answer

A positioning statement that doesn't reflect a brand's advantage or motivate consumers to action fails to establish a unique selling proposition and does nothing to differentiate the brand from its competitors. As a result, it is likely to be ineffective in persuading consumers to choose that brand over others, making it a "loser" in terms of marketing effectiveness.

A Positioning Statement That Neither Reflects a Brand's Advantage nor Motivates