Marketing firms strive to ensure that people are aware of their products because people assume that if they have heard about certain products,the products will work well.Which of the following biases are the marketing firms trying to take advantage of?

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The marketing firms are trying to take advantage of the availability bias, which is the tendency for people to rely on the most easily accessible information in making decisions and judgments. By making their products well-known and heard of, the products become more easily accessible in people's minds, and they are more likely to be chosen over less familiar options.

Marketing Firms Strive to Ensure That People Are Aware of Their