Norm and his creative team need to present an idea for marketing a new detergent to the head of their advertising agency.Diane,a member of the team,always resented Norm's promotion to team leader.She objects to every idea Norm suggests and spends the entire meeting selling her approach.Diane hopes that this will be a chance to show her skills to the head of the agency.This is known as
A) goal displacement.
B) social pressure.
C) groupthink.
D) role modeling.
E) decision rationale.

Question

Quizplus · Accepted Answer

Diane's behavior exemplifies goal displacement because her actions shift the team's focus from finding the best marketing strategy to showcasing her own skills to the agency head.

Norm and His Creative Team Need to Present an Idea