Martin's Stores Inc.has entered into a partnership with FindIt.FindIt,the retailer's latest search engine for Martins.com,includes semantic data.Seemless,a platform that was designed in-house,relies on text analysis,machine learning and even synonym mining to produce relevant search results.Martin's says adding semantic search has improved online shoppers completing a purchase by 10 to 15 percent.In terms of benefits to Martin's,that could mean millions of dollars. What is "big data"? Why is it important for organizations?

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The Answer of Martin's Stores Inc.has entered into a partnership with FindIt.FindIt,the retailer's latest search engine for Martins.com,includes semantic data.Seemless,a platform that was designed in-house,relies on text analysis,machine learning and even synonym mining to produce relevant search results.Martin's says adding semantic search has improved online shoppers completing a purchase by 10 to 15 percent.In terms of benefits to Martin's,that could mean millions of dollars. What is "big data"? Why is it important for organizations?