Mathers Music began when piracy was high and people were hesitant to pay to download music on the computers or phones.Management identified a clear new market that would offer people affordable ways to enjoy music without illegal downloads.But they were unsure how to attract that market or differentiate themselves from the companies that currently offered music on a "pay per song" basis.What steps can management take to increase the creativity of their marketing team?

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The Answer of Mathers Music began when piracy was high and people were hesitant to pay to download music on the computers or phones.Management identified a clear new market that would offer people affordable ways to enjoy music without illegal downloads.But they were unsure how to attract that market or differentiate themselves from the companies that currently offered music on a "pay per song" basis.What steps can management take to increase the creativity of their marketing team?

Mathers Music Began When Piracy Was High and People Were