Television commercials for low-involvement products are particularly susceptible to clutter effects.

Name: Television commercials for low-involvement products are particularly susceptible to clutter effects.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Low-involvement products are those that are purchased frequently and do not require much thought or research before making a purchase. As a result, there may be many similar products in the market, leading to clutter and making it difficult for a brand to stand out in a television commercial.

Television Commercials for Low-Involvement Products Are Particularly Susceptible to Clutter