The dual-coding theory holds that pictures are represented in the memory in verbal as well as visual form,whereas words are less likely to have visual representations.

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This is the main premise of the dual-coding theory, which suggests that visual and verbal information are processed and represented differently in the human memory. While pictures are stored as both visual and verbal codes, words are primarily encoded as verbal information and may not have strong visual representations.

The Dual-Coding Theory Holds That Pictures Are Represented in the Memory