Encoding _____.
A) is creating interference and distortion
B) is the process of translating thought into symbolic form
C) involves activities undertaken by receivers to interpret marketing messages
D) is the path through which the message moves from source to receiver
E) is receiving a message from a marcom source

Question

Encoding _____.
A) is creating interference and distortion 
B) is the process of translating thought into symbolic form 
C) involves activities undertaken by receivers to interpret marketing messages 
D) is the path through which the message moves from source to receiver 
E) is receiving a message from a marcom source

Quizplus · Accepted Answer

Encoding refers to the process of translating ideas and concepts into symbols, such as language or visual elements, to convey a message to the receiver.