The HEM perspective views consumers as pursuing objectives which allow them to get the most for their money.
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Q17: Noise may occur during the encoding of
Q18: Decoding is the process of translating thought
Q19: Semiotics is the study of meaning and
Q20: Attention has the same basic meaning for
Q21: The dual-coding theory holds that pictures are
Q23: The _ is a communicator in some
Q24: The process of translating thought into a
Q25: The fundamental concept in semiotics is the
Q26: Encoding _.
A) is creating interference and distortion
B) is the process
Q27: The word communication is derived from the
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