The head of ABC Company announces that the company is going to start a weekend project teaching self-defense techniques to underprivileged kids in the neighborhood.Thomas decides to register for the project,as he is a trained kickboxer.This action of Thomas reflects the __________ component of his attitude.
A) behavioral
B) affective
C) cognitive
D) normative
E) intellectual

Question

Quizplus · Accepted Answer

The behavioral component of attitude refers to the actions or behavior one exhibits towards the object of the attitude. In this case, Thomas's decision to register for the self-defense project reflects his behavioral component as he is taking action towards the project by registering for it. The affective component refers to emotions or feelings one has towards the object, the cognitive component refers to beliefs or thoughts one holds about the object, the normative component refers to societal expectations or norms related to the object, and the intellectual component refers to knowledge or understanding about the object.

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