An example of usage expansion advertising is _____.
A) a soft drink manufacturer who is the first to introduce a five liter plastic bottle
B) a manufacturer of baking soda promoting a new use for the product
C) a retailer who doubles the promotional budget
D) a retailer that was only using newspaper advertising that is now expanding into radio advertising
E) a gas station advertising that they are open 24 hours a day

Question

Quizplus · Accepted Answer

Usage expansion advertising refers to promoting a new or alternative use for an existing product. The example of a baking soda manufacturer promoting a new use for the product fits this definition.

An Example of Usage Expansion Advertising Is _____