Making a brand more _____ means enriching the memory trace for a brand such that the brand comes to mind in relevant choice situations.
A) primary
B) secondary
C) salient
D) important
E) valuable

Question

Quizplus · Accepted Answer

Making a brand more salient means increasing its noticeable or prominent presence in the consumer's mind. It is important for a brand to be salient so that it can easily come to mind in relevant choice situations, leading to increased brand awareness and preference.

Making a Brand More _____ Means Enriching the Memory Trace