Which of the following is an advantage of employing the services of a full-service agency?
A) obtaining negotiating leverage with the media
B) ability to contract for services only when they are needed
C) greater control over the advertising function
D) greater control over competitive information
E) more effective advertising

Question

Which of the following is an advantage of employing the services of a full-service agency? 
A) obtaining negotiating leverage with the media 
B) ability to contract for services only when they are needed 
C) greater control over the advertising function 
D) greater control over competitive information 
E) more effective advertising

Quizplus · Accepted Answer

Employing the services of a full-service agency can provide negotiating leverage with the media, which can result in better rates and more favorable terms for advertising placements.

Which of the Following Is an Advantage of Employing the Services