____ procure specific vehicles within particular media that have been selected for an agency's clients.
A) Account executives
B) Account planners
C) Media planners
D) Media buyers
E) Media directors

Question

____ procure specific vehicles within particular media that have been selected for an agency's clients.
A) Account executives 
B) Account planners 
C) Media planners 
D) Media buyers 
E) Media directors

Quizplus · Accepted Answer

Media buyers are responsible for procuring specific vehicles (e.g. TV programs, websites, magazines) within particular media that have been selected by media planners for an agency's clients. They negotiate rates and placements to obtain the most exposure for their client's message within their budget.

____ Procure Specific Vehicles Within Particular Media That Have Been