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Sam Works for a Full-Service Advertising Agency

Question 84

Multiple Choice

Sam works for a full-service advertising agency.His job includes studying the buying habits of clients' customers,their purchase preferences,and their responsiveness to advertising concepts and finished ads.Sam most likely works in _____.


A)  account management 
B)  media services 
C)  research services 
D)  the creative department 
E)  sponsorship management

Correct Answer:

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