_____ are involved in tactical decision making and day-to-day contact with brand managers and other client personnel.
A) Management supervisors
B) Account executives
C) Client managers
D) Account planners
E) Project managers

Question

_____ are involved in tactical decision making and day-to-day contact with brand managers and other client personnel.
A) Management supervisors 
B) Account executives 
C) Client managers 
D) Account planners 
E) Project managers

Quizplus · Accepted Answer

Account executives are typically responsible for tactical decision making and daily communication with brand managers and other client personnel. Management supervisors oversee multiple account executives and may not have as much direct contact with clients. Client managers and project managers may be involved in overarching strategy and planning, but may not have as much day-to-day contact with brand managers. Account planners are typically responsible for consumer research and insights, rather than client communication.

_____ Are Involved in Tactical Decision Making and Day-To-Day Contact