Advertising's long-term role has been described as "Strong advertising represents a deposit in the brand equity bank." By "strong" is meant the advertising _____.
A) is repeated at least three times
B) provides sufficient product information as well as an emotional appeal
C) includes convincing arguments for purchase
D) is different, unique, clever, and memorable
E) is credible, informative, and humorous

Question

Quizplus · Accepted Answer

"Strong" advertising is described as being different, unique, clever, and memorable, which helps to create a lasting impression with consumers and therefore builds brand equity over time.

Advertising's Long-Term Role Has Been Described as "Strong Advertising Represents