A performer's Q Score is calculated by taking his or her popularity percentage divided by the familiarity percentage.
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Q25: The theory of psychological reactance helps explain
Q26: Humorous advertisements generally involve the use of
Q27: Humor offers an advantage over nonhumor at
Q28: Humor enhances source credibility.
Q29: The lower the relevance of an issue,the
Q31: As an aspect of celebrity and brand
Q32: Humor is more successfully used with new
Q33: Humor enhances liking of both the advertisement
Q34: Advertisers avoid subjective judgments when deciding whether
Q35: The saturation factor refers to the number
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