People who are highly involved in a topic can be motivated by a relatively small amount of fear.

Question

Quizplus · Accepted Answer

When people are highly involved in a topic, they are more likely to have strong emotions, beliefs, and attitudes about it. This can make them more susceptible to fear appeals and more motivated to take action as a result. Therefore, even a small amount of fear can be effective in motivating highly involved individuals.

People Who Are Highly Involved in a Topic Can Be