Comparative advertising generates fewer purchases than noncomparative ads.

Question

Quizplus · Accepted Answer

There is no clear consensus on whether comparative advertising generates fewer purchases than noncomparative ads. Some studies suggest that it may be more effective in certain circumstances, while others suggest that it may be less effective. Ultimately, the effectiveness of any advertising campaign will depend on a range of factors, including the target audience, the message being conveyed, and the overall marketing strategy.

Comparative Advertising Generates Fewer Purchases Than Noncomparative Ads