What can marketing communicators do to enhance consumers' motivation to process brand information?
A) enhance the relevance of the brand to the self
B) enhance curiosity about the brand
C) repeat brand information
D) a and b only
E) a, b, and c

Question

Quizplus · Accepted Answer

Both enhancing the relevance of the brand to the consumer's self and enhancing curiosity about the brand can increase motivation to process brand information. However, simply repeating brand information may not always be effective and could potentially lead to consumer boredom and disinterest. Therefore, options A and B are the best choices.

What Can Marketing Communicators Do to Enhance Consumers' Motivation to Process