When consumers are attracted to stimuli that supply relevant facts and figures,they are interested in meeting their _____ needs.
A) heuristic
B) emotional
C) hedonic
D) informational
E) comprehensive

Question

Quizplus · Accepted Answer

Consumers who are attracted to stimuli that provide relevant facts and figures are seeking informational needs. These consumers are looking for information to help them make informed decisions about products or services. Heuristic needs refer to consumers who make decisions based on mental shortcuts rather than detailed information. Emotional needs refer to consumers who make decisions based on how a product or service makes them feel. Hedonic needs refer to consumers who make decisions based on sensory or experiential pleasure. Comprehensive needs are not a recognized category in consumer behavior literature.

When Consumers Are Attracted to Stimuli That Supply Relevant Facts