Marketers can enhance the consumers' opportunity to encode information by _____.
A) using loud music
B) using colorful ads
C) repeating brand information
D) employing verbal framing
E) increasing curiosity about the brand

Question

Quizplus · Accepted Answer

Repeating brand information helps consumers to remember it better, as it gives them more opportunities to encode the information in their memory. Loud music and colorful ads may capture consumers' attention, but they do not necessarily enhance their ability to encode information. Employing verbal framing and increasing curiosity about the brand may also be effective in enhancing encoding, but they are not listed as options.

Marketers Can Enhance the Consumers' Opportunity to Encode Information by _____