Marketers can enhance the consumers' ability to access knowledge structures by _____.
A) using loud music
B) using colorful ads
C) employing verbal framing
D) repeating brand information
E) increasing curiosity about the brand

Question

Marketers can enhance the consumers' ability to access knowledge structures by _____.
A) using loud music 
B) using colorful ads 
C) employing verbal framing 
D) repeating brand information 
E) increasing curiosity about the brand

Quizplus · Accepted Answer

Employing verbal framing helps consumers organize and interpret information, making it easier to access and understand knowledge structures related to the brand.

Marketers Can Enhance the Consumers' Ability to Access Knowledge Structures