When the receiver accepts the endorser's position on an issue as his or her own,_____ has occurred.
A) identification
B) externalization
C) internalization
D) normalization
E) compensation

Question

When the receiver accepts the endorser's position on an issue as his or her own,_____ has occurred.
A) identification 
B) externalization 
C) internalization 
D) normalization 
E) compensation

Quizplus · Accepted Answer

Internalization occurs when the receiver not only accepts the endorser's position but also incorporates it into his or her own belief system. This involves a deeper level of persuasion than mere identification or externalization. Therefore, option C is the correct answer.

When the Receiver Accepts the Endorser's Position on an Issue