When an information source,such as an endorser,is perceived as credible,audience attitudes are changed through a psychological process called _____.
A) TEARS
B) externalization
C) internalization
D) identification
E) affect referral

Question

When an information source,such as an endorser,is perceived as credible,audience attitudes are changed through a psychological process called _____.
A) TEARS 
B) externalization 
C) internalization 
D) identification 
E) affect referral

Quizplus · Accepted Answer

Internalization refers to the process of accepting and integrating new attitudes or beliefs into one's own value system. When an information source is perceived as credible, the audience may internalize their message and adopt their viewpoints. This can lead to a change in attitudes or behaviors.

When an Information Source,such as an Endorser,is Perceived as Credible,audience