Which of the following is true regarding the source attribute of credibility?
A) Credibility and attractiveness are basically different labels for the same concept.
B) A credible source influences receivers' attitudes through a process of identification.
C) There are two important properties of endorser credibility-expertise and attractiveness.
D) There are two important properties of endorser credibility-expertise and trustworthiness.
E) There are three important subcomponents of credibility-attractiveness, respect, and similarity.

Question

Which of the following is true regarding the source attribute of credibility? 
A) Credibility and attractiveness are basically different labels for the same concept. 
B) A credible source influences receivers' attitudes through a process of identification. 
C) There are two important properties of endorser credibility-expertise and attractiveness. 
D) There are two important properties of endorser credibility-expertise and trustworthiness. 
E) There are three important subcomponents of credibility-attractiveness, respect, and similarity.

Quizplus · Accepted Answer

The correct option is D as it states that there are two important properties of endorser credibility which are expertise and trustworthiness. Option A is incorrect as credibility and attractiveness are different concepts. Option B is incorrect as identification is related to the source being similar to the receiver. Option C is partially true as attractiveness is a property of endorser credibility, but it fails to mention trustworthiness. Option E is incorrect as it lists attractiveness as a subcomponent of credibility, whereas it is a property of endorser credibility.

Which of the Following Is True Regarding the Source Attribute