When the receiver finds something in an endorser that they consider attractive,persuasion occurs through a process of _____.
A) identification
B) externalization
C) normalization
D) internalization
E) habituation

Question

When the receiver finds something in an endorser that they consider attractive,persuasion occurs through a process of _____.
A) identification 
B) externalization 
C) normalization 
D) internalization 
E) habituation

Quizplus · Accepted Answer

Identification occurs when the receiver is persuaded because they find the endorser attractive or appealing in some way, leading them to identify with the endorser.

When the Receiver Finds Something in an Endorser That They