The most important factor executives consider when making their celebrity-selection for endorsements decision is _____.
A) how much it will cost to acquire the celebrity's services
B) celebrity and audience matchup
C) celebrity and brand matchup
D) celebrity credibility
E) celebrity attractiveness

Question

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The Answer of The most important factor executives consider when making their celebrity-selection for endorsements decision is _____.
A) how much it will cost to acquire the celebrity's services
B) celebrity and audience matchup
C) celebrity and brand matchup
D) celebrity credibility
E) celebrity attractiveness

The Most Important Factor Executives Consider When Making Their Celebrity-Selection