In addition to Q Scores,_____ is(are)used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
A) sales quotas
B) subjective judgement
C) performance
D) product use
E) international rankings

Question

Quizplus · Accepted Answer

Subjective judgement is often used alongside Q Scores to assess the compatibility of a celebrity endorser with a brand's image and target market, as it involves evaluating intangible factors such as personality and public perception.

In Addition to Q Scores,_____ Is(are)used to Determine Whether a Prospective