Organizations that use a global strategy typically customize the product to meet the needs of customers in different countries.

Name: Organizations that use a global strategy typically customize the product to meet the needs of customers in different countries.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When managers decide that their organization should sell the same standardized product in each national market in which it competes, and use the same basic marketing approach, they adopt a global strategy.

Organizations That Use a Global Strategy Typically Customize the Product