A broad declaration of the organization's overriding purpose,intended to identify the organization's products and customer base,as well as to differentiate the organization from its competitors is known as a:

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A mission statement is a broad declaration of an organization's overriding purpose, what it is seeking to achieve from its activities; this statement is also intended to identify what is unique or important about its products to its employees and customers as well as to distinguish or differentiate the organization in some ways from its competitors.

A Broad Declaration of the Organization's Overriding Purpose,intended to Identify