When impact is evaluated,practitioners measure the number of people who ________________.
A) are exposed to messages
B) attend the message
C) exist in a target public
D) receive the message
E) change their opinions

Question

Quizplus · Accepted Answer

Impact evaluation measures the change in behavior or attitude of the target audience, which means practitioners are measuring the number of people who change their opinions or behaviors as a result of receiving the message.

When Impact Is Evaluated,practitioners Measure the Number of People Who