Question 1

At this stage in diffusion process,actual application of an idea begins.
A) adoption
B) communication
C) trial
D) interest
E) research

Accepted Answer

The stage where actual application of an idea begins is the trial stage. This is where people start to use the idea or product, and experiment with it to see how well it works for them. They may start to share their experiences with others, or offer feedback to the innovator or inventor, which can help refine or improve the idea.

Question 2

________________ is the principal tool for constructing messages.
A) Research
B) Evaluation
C) New technology
D) Writing
E) Broadcasting

Accepted Answer

Writing is the principal tool for constructing messages. It is through writing that individuals can express their thoughts, ideas, and opinions in a clear and concise manner. Even with the advent of new technologies, writing remains a crucial skill for effective communication.

Question 3

____________________ are groups that share a common goal or guiding philosophy and can make an impact on the primary public.
A) aware publics
B) intervening publics
C) latent publics
D) moderating publics
E) active publics

Accepted Answer

Moderating publics are groups that share a common goal or guiding philosophy and can influence or impact the primary public by providing support or endorsement.

Question 4

Which of the following is NOT an example of a controlled media?
A) brochure
B) flier
C) newspaper
D) company newsletter
E) VNR

Accepted Answer

All of the other choices (A, B, D, E) are examples of controlled media because they are created by an organization or entity and are intended to convey a specific message or viewpoint. Newspapers, on the other hand, are typically considered independent media because they are not controlled by a specific organization or entity and are intended to provide a broad range of information and perspectives to their readers.

Question 5

Which of the following is NOT one of the channels of influence in the diffusion process?
A) social norms
B) personal experience
C) mass media
D) significant others
E) biased intermediaries

Accepted Answer

The answer of Which of the following is NOT one...

Question 6

_____________________ recognize a need but are not prone to any action.
A) Moderating publics
B) Aware public
C) Active publics
D) Latent publics
E) Intervening publics

Accepted Answer

The answer of _____________________ recognize a need but are not...

Question 7

James H.Couey found that the optimum average for most sentences seemed to be about ___________ words.
A) 10
B) 17
C) 25
D) 29
E) 33

Accepted Answer

According to James H. Couey, the optimum average for most sentences seems to be about 17 words.

Question 8

Which of the following is NOT one of the basic elements through which a message must pass where the audience may selectively decide to be involved with communication or not?
A) understanding
B) retention
C) action
D) attention
E) publication

Accepted Answer

The basic elements through which a message must pass where the audience may selectively decide to be involved with communication or not are attention, understanding, retention, and action. Publication is not one of these basic elements.

Question 9

The _________________ style of writing organizes a story so the most important points are covered first.
A) message priority
B) influential structure
C) composition triangle
D) inverted pyramid
E) facts-up-front

Accepted Answer

The inverted pyramid style of writing is a journalistic method that presents the most important information first, followed by important details in descending order of importance. This is done to immediately grab the reader's attention and ensure that the key points are not missed even if the reader stops reading after the first few sentences.

Question 10

In the early stages of awareness and interest,________________ are most effective at persuading adoption.
A) social norms
B) personal experience
C) mass media
D) significant others
E) biased intermediaries

Accepted Answer

In the early stages of awareness and interest, mass media is most effective at persuading adoption because it can reach a wide audience quickly and efficiently, raising awareness and generating interest on a large scale.

Question 11

For messages to be understood,there needs to be ______________ between both message sender and message receiver.
A) shared frame of reference
B) physical contact
C) verbal communication
D) mutual respect
E) a sense of liking

Accepted Answer

A shared frame of reference refers to a common understanding or set of experiences that both the message sender and receiver have. Without this shared understanding, messages may be misinterpreted or not understood at all. Physical contact, verbal communication, mutual respect, and a sense of liking may all be helpful in facilitating effective communication, but they are not the primary factor in ensuring message understanding.

Question 12

When the initial goals of awareness and interest are met,public relations actions should move to subtle forms of communication through ____________________________.
A) newspapers and magazines
B) latent and moderating publics
C) significant others and unbiased third parties
D) mass media and biased intermediaries
E) controlled and uncontrolled media

Accepted Answer

Subtle forms of communication through significant others and unbiased third parties are recommended at this stage to build trust and credibility. These forms of communication establish a personal link between the organization and the public, leading to a more positive image and, consequently, customer satisfaction.

Question 13

Which of the following is one of the basic considerations for media selection?
A) slant of typical news stories
B) audiences
C) availability of media near organization
D) managers in control of media
E) whether graphics will be used or not

Accepted Answer

One of the basic considerations for media selection is identifying the target audience for the message. The choice of media should be based on where the target audience is most likely to receive and be receptive to the message.

Question 14

________________ assume the responsibility for making sure all messages received by their publics are prepared according to the public relations plan.
A) editors
B) writers
C) project managers
D) stakeholders
E) primary audiences

Accepted Answer

Project managers are responsible for ensuring that all messages received by their publics align with the public relations plan. They oversee the project's execution, including communication strategies, to ensure consistency and effectiveness.

Question 15

The two-step flow of information theory was built on the premise that certain people in our society are _________________.
A) mass media consumers
B) not capable of being persuaded
C) latent
D) opinion leaders
E) difficult to reach through the media

Accepted Answer

The two-step flow of information theory posits that certain individuals, known as opinion leaders, have a greater influence on the attitudes and behaviors of others in their social network than mass media does. Therefore, the correct choice is option D, opinion leaders.

Question 16

Individuals in __________________ have direct contact with the primary audience and can pass messages along to them.
A) aware publics
B) intervening publics
C) latent publics
D) moderating publics
E) active publics

Accepted Answer

Intervening publics are those individuals or groups that have a direct line of communication with the primary audience and can relay messages to them, acting as intermediaries.

Question 17

__________________ is a method for differentiating between publics.
A) Stakeholder analysis
B) Audience analysis
C) Public modeling
D) Constituent examination
E) Public analysis

Accepted Answer

Stakeholder analysis is a method for differentiating between publics by identifying and prioritizing individuals or groups who have a stake in an organization, project, or issue. It involves analyzing their interests, influence, and potential impact on the organization or issue. Audience analysis and public modeling are related concepts but do not fully capture the focus on stakeholder interests and influence. Constituent examination and public analysis are not commonly used terms for this type of differentiation.

Question 18

Which of the following is one of the steps in the diffusion process?
A) research
B) programming
C) objectives
D) evaluation
E) communication

Accepted Answer

The answer of Which of the following is one of...

Question 19

________________ is a term used to describe the way in which new ideas are adopted in a society.
A) Communication
B) Programming
C) Matriculation
D) Diffusion
E) Absorption

Accepted Answer

Diffusion is the term used to describe the process by which new ideas or innovations are spread and adopted in a society or culture. It involves the utilization of communication channels to spread information and promote the adoption of the new ideas or technologies.

Question 20

In the end,a message must be _______________ to be acted upon.
A) published
B) interesting
C) beneficial
D) enjoyable
E) retained

Accepted Answer

For a message to be acted upon, it must be retained or remembered by the recipient. If the message is not retained, it cannot influence actions or decisions.

Quiz 7: Action and Communication

At this stage in diffusion process,actual application of an idea begins.

________________ is the principal tool for constructing messages.

____________________ are groups that share a common goal or guiding philosophy and can make an impact on the primary public.

Which of the following is NOT an example of a controlled media?

Which of the following is NOT one of the channels of influence in the diffusion process?

_____________________ recognize a need but are not prone to any action.

James H.Couey found that the optimum average for most sentences seemed to be about ___________ words.

Which of the following is NOT one of the basic elements through which a message must pass where the audience may selectively decide to be involved with communication or not?

The _________________ style of writing organizes a story so the most important points are covered first.

In the early stages of awareness and interest,________________ are most effective at persuading adoption.

For messages to be understood,there needs to be ______________ between both message sender and message receiver.

When the initial goals of awareness and interest are met,public relations actions should move to subtle forms of communication through ____________________________.

Which of the following is one of the basic considerations for media selection?

________________ assume the responsibility for making sure all messages received by their publics are prepared according to the public relations plan.

The two-step flow of information theory was built on the premise that certain people in our society are _________________.

Individuals in __________________ have direct contact with the primary audience and can pass messages along to them.

__________________ is a method for differentiating between publics.

Which of the following is one of the steps in the diffusion process?

________________ is a term used to describe the way in which new ideas are adopted in a society.

In the end,a message must be _______________ to be acted upon.