The ____________ is built upon the belief that opinion leaders can be convinced to support a certain matter and influence others to support it also.
A) Diffusion of Innovations Theory
B) Elaboration Likelihood Model
C) Two-Step Flow of Information Theory
D) Social Exchange Theory
E) None of these

Question

Quizplus · Accepted Answer

The Two-Step Flow of Information Theory suggests that opinion leaders can be persuaded to support an idea or belief, and then can influence others to also support it, hence it is the correct option among the given choices. The Diffusion of Innovations Theory focuses on how new ideas or products spread through a population, the Elaboration Likelihood Model explains how people receive and process persuasive messages, and Social Exchange Theory explains social behavior in terms of maximizing rewards and minimizing costs.

The ____________ Is Built Upon the Belief That Opinion Leaders