_________________ describes the situation where publics can attend to only a few of the messages they are bombarded with daily.
A) Diffusion of innovation
B) Selective perception
C) Limited resources
D) Selective attention
E) None of these

Question

Quizplus · Accepted Answer

Selective attention is the concept that people can only attend to a limited number of messages out of the many they are exposed to on a daily basis. This happens because individuals have limited cognitive resources and must prioritize what they focus on. Selective perception refers to the tendency of people to interpret information in a way that aligns with their existing beliefs or attitudes, while diffusion of innovation refers to the process of a new idea or technology spreading through a population. Limited resources could be a factor in selective attention, but it is not a specific term used in communication theory.

_________________ Describes the Situation Where Publics Can Attend to Only