The NAB offers a variety of services that assist both newspapers and national advertisers by simplifying the task of buying newspaper space and by offering discounts that make newspapers a more attractive medium.
Correct Answer:
Verified
Q5: Market Research Corporation of America provides cost
Q5: Newspapers historically had been the leading advertising
Q6: Short lead times is an advantage of
Q10: A limitation of magazine advertising is the
Q13: Magazines are a poor source for providing
Q16: Lack of flexibility is a limitation of
Q17: No one specific advertising medium is always
Q18: Advertisements placed ROP (run of press)means that
Q19: The best medium,or combination of media,is determined
Q20: A strength of magazine advertising is that
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