Experian Simmons and GfK Mediamark Research,Inc.produce annual reports of product and brand usage data and detailed media information.
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Q5: Newspapers historically had been the leading advertising
Q7: National advertising is clearly the mainspring of
Q8: An index of 175 for a given
Q10: A limitation of magazine advertising is the
Q10: There are eight column widths in newspapers.
Q11: Station format is a major consideration in
Q16: Lack of flexibility is a limitation of
Q16: A magazine's media kit provides demographic and
Q19: The best medium,or combination of media,is determined
Q20: A strength of magazine advertising is that
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