
Arbitron is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day.This data-collection method is called the _____.
A) personal portable diary
B) advertising tracker
C) customized diary
D) electronic media tracker
E) portable people meter
Correct Answer:
Verified
Q64: The cost of network television advertising depends
Q65: A provider of local radio network ratings
Q67: A major development in recent years involves
Q68: Which is the most expensive daypart for
Q69: A limitation of radio advertising is _.
A) difficulty
Q70: Jack owns a chain of bookstores.He has
Q72: Which of the following measures magazine readership?
A)
Q73: One of the primary purposes for brand
Q74: The best medium to leverage television advertising
Q75: Which of the following is NOT a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents